Customer Convenience First
Strengthening Brand Identity
Hyundai E&C has completely overhauled the official website for its residential brand under the concept of ‘Lifestyle Leader, Hillstate,’ taking the lead in customer communication.
The newly unveiled Hillstate website (https://hillstate.co.kr) is characterized by putting customer convenience first and weaving the brand values that Hillstate pursues throughout the site. The renewed website has been built with a mobile-optimized responsive design so that it can be easily accessed from anywhere, allowing customers to check information quickly and conveniently across a variety of access environments, including PC, mobile, and tablet.
The website design conveys brand value intuitively through a wide-screen layout that increases the emphasis on video and imagery. Customers visiting the website for the first time are greeted by a brand philosophy video that offers a glimpse of the brand identity Hillstate pursues, and as they scroll down, they can take in the messages and information the brand stands for at a glance.
In addition, the customer-first user interface and experience (UI·UX) design makes it easy and convenient to find the information you want. A key feature is the enhanced accessibility of information, with the top menu prioritizing items such as ▲‘Sales Information,’ where customers can check sales details and schedules in real time; ▲‘Subscription Information,’ which brings together subscription guides and winner lookups; and ▲‘Complex Information’ provided for prospective residents.
A Hyundai E&C official said, “Through this website renewal, we expect to effectively convey Hillstate’s refined and stylish brand image to external customers,” adding, “We hope customers will experience the brand stature of Hillstate—which is evolving into a ‘lifestyle platform’—through the newly unveiled website.”