Premium kitchen furniture specialty store presents the Nonhyeon-store-exclusive ‘Kitchenbach Limited Edition Deep Rose’ display
Hanssem Co., Ltd. (CEO Kang Seung-soo), a comprehensive home interior specialist, has opened ‘Hanssem Kitchenbach Nonhyeon Store,’ the first specialty store for its premium kitchen furniture brand ‘KITCHENBACH,’ in Nonhyeon-dong, Gangnam-gu, Seoul. To provide a differentiated consultation service befitting the image of its premium brand ‘Kitchenbach,’ Hanssem opened its first specialty store in Nonhyeon-dong, an area concentrated with high-end furniture stores.
Hanssem Kitchenbach Nonhyeon Store designed its display spaces to reflect the characteristics of the large-sized apartments and houses in the surrounding district. In particular, a lounge-style kitchen that uses an island dining table to enable communication with family or guests draws attention. Visitors can also encounter premium storage options such as LED display cabinets and wine cabinets, along with premium built-in appliances. At the ‘Domus Design’ store located in the same building, imported living-room furniture from brands such as ‘KOINER,’ ‘FIAM,’ and ‘POTOCCO’ can be purchased together.
At the store, customers can receive a one-on-one premium consultation service from a Kitchenbach specialist designer. These designers are Hanssem kitchen designers selected for their recognized consultation and design capabilities and after completing a specialized training course. Using the 3D design program ‘Home Planner,’ customers can also virtually configure a variety of kitchens.
The Nonhyeon-store-exclusive product ‘Kitchenbach Limited Edition Deep Rose’ has also been launched. This product was introduced in anticipation of next year’s color trends in the high-end living and fashion markets, and is characterized by a hand-applied urethane coating. Hanssem plans to continue releasing Nonhyeon-store-exclusive products twice a year going forward. Three new Kitchenbach products for the second half of 2020—‘Misty Grey,’ ‘Bone Brown,’ and ‘Jet Black’—can also be seen first at the Nonhyeon Store.
This fall, Hanssem released four new veneer door products in a total of four colors: △Shell Beige △Jet Black △Bone Brown △Misty Grey. ‘Shell Beige’ is characterized by a natural sand-colored tone, while ‘Jet Black’ features a rough brushed finish that becomes a special design point in the kitchen. ‘Bone Brown’ is a warm-feeling brown, and ‘Misty Grey’ is a subtle gray product. The new products use premium oak veneer from ‘Europlac,’ the No. 1 seller of dry veneer panels in Europe. For the coating, the eco-friendly water-based paint of the Austrian pigment company ‘ADLER’ was used, which contains no substances harmful to the human body and is characterized by strong resistance to discoloration and scratches.
Hanssem provides customers who purchase Kitchenbach with a B/S (Before Service) and a 10-year free quality warranty. In particular, unlike A/S, which handles problems after they occur, B/S minimizes customer inconvenience by conducting regular inspections in advance. Customers can receive visit inspection and repair services once each at 6 months, 1 year, and 3 years after the initial installation.
A Hanssem official said, “Hanssem Kitchenbach uses eco-friendly materials in all of its products—including Super E0-grade materials, eco-friendly paints, and non-toxic water-based adhesives—and provides specialized consultation and installation services,” adding, “We hope you will experience a differentiated interior consultation at our specialty store for VIPs.”
