The 2020 Housing Brand Fair, a premium, high-end building-materials exhibition, will be held from February 13 to 16 at the COEX exhibition center (Halls A, B, and C) in Samseong-dong, Seoul, showcasing technologically advanced and competitive eco-friendly building materials. This year's exhibition is significant in that it will be held across COEX's Halls A, B, and C—the largest venue in Seoul—together with a variety of special exhibitions.
Co-hosted by the Korea Industrial Materials Association and Reed Expo, the tool-specialized exhibition 2020 TOOLSHOW, larger in scale than last year, will be held concurrently, offering an opportunity to explore business linkages between the construction market and the tool market. In addition, the Smart Home & Living Tech Fair will be held during the same period as a special pavilion, and preparations are being made in earnest so that these special exhibitions in related industries can deliver the greatest possible business synergy.
The 2020 Housing Brand Fair, now in its 16th year, draws around 100,000 visitors each year and has generated high satisfaction by presenting new technologies and next-generation residential culture trends to exhibitors and visitors every year.
In terms of exhibition sections, the fair will be organized through co-hosted exhibitions and special exhibitions that set it apart from other construction exhibitions, maximizing exhibition impact for participating companies as well as convenience and focus for visitors.
The main exhibition categories of the Housing Brand Fair are: △Building materials—structural materials, interior and exterior finishing materials, windows and doors, lighting, electrical equipment, etc. △TOOLSHOW—tools and construction equipment, industrial materials △Smart Home & Living Tech Fair—smart home living products, and more, providing a one-stop service so that everything can be seen at a glance.
Applications to participate in the 2020 Housing Brand Fair can be made on the website (www.leadexpo.co.kr), and free admission is available by pre-registering by February 12. For further inquiries, contact the Reed Expo secretariat (02-515-4800).