Stanley celebrates new product launch with a total of 10 brands, including Milwaukee and Bosch

Purchase discounts offered when returning cordless power tools through July 29

‘Stanley,’ the power tool and hand tool brand of Stanley Black & Decker Korea (CEO Hong Sung-wan), the world’s largest tool company, is holding the ‘2022 Stanley Trade-In Event’ through July 29 to celebrate the launch of its new products. Stanley aims to maximize customer satisfaction by offering the benefit of purchasing six ‘FATMAX V20 Series’ products—which combine powerful performance with precise handling—at a discounted price when customers return a power tool they are currently using.

The ‘2022 Stanley Trade-In Event,’ held to celebrate Stanley’s new product launch, covers 10 brands. Tools of these designated brands may be returned with no limit on quantity, and event benefits are available for same-day purchases only at the offline dealer where the tool is returned. As a result, workers who have been using old power tools from Stanley Black & Decker or other brands can take this opportunity to purchase six Stanley ‘FATMAX V20 Series’ products at a discounted price.

The brands eligible for the event are Stanley, DeWalt, Makita, Milwaukee, Bosch and Hilti (hereinafter ‘Group A’), and Black & Decker, ES, Keyang and Aimsafe (hereinafter ‘Group B’). Eligible return products are limited to cordless tools with a motor and batteries with battery cells (all voltage products are eligible).

The benefits differ by group. ▲When returning a product from a Group A brand, customers can receive a discount of KRW 70,000 for a bare tool / KRW 20,000 for a battery / KRW 10,000 for a charger, while ▲for Group B brand products, the discount is KRW 40,000 for a bare tool / KRW 20,000 for a battery / KRW 10,000 for a charger. In addition, when returning a corded tool from any of the 10 brands across both groups, customers receive a ‘Stanley 4-inch Slim Grinder (SG7100)’ as a gift; this offer is available to customers who purchase a Stanley corded tool.

Hong Sung-wan, CEO of Stanley Black & Decker Korea, said, “This trade-in program is a practical, value-packed event designed to let customers purchase Stanley’s FATMAX V20 products at a reasonable price,” adding, “We hope it will be an opportunity for customers to return their old tools and use new ones for their safety and convenience, and we will continue to communicate with our customers through special and rewarding events while providing opportunities to experience Stanley’s diverse range of products.”