DeWalt Celebrates 100th Anniversary
Some 2,000 Participants
'DeWalt,' the professional-grade premium power tool brand of Stanley Black & Decker Korea (CEO Hong Sung-wan), the world's largest tool company, held the '2024 Mega Yellow Festa' over roughly nine months to celebrate its 100th anniversary, and the event has now concluded with strong interest and participation from many customers.
The '2024 Mega Yellow Festa,' which ran from this past March in celebration of DeWalt's 100th anniversary, came to a grand finale thanks to the interest and support sent in by customers. Featuring special and generous prizes worth approximately 50 million won, the event ran for about nine months and drew a total of 1,853 customer participants.
For this event, prizes were awarded to the top 50 customers who achieved the highest purchase amounts based on the combined totals of their DeWalt product purchase receipts, and as a bonus event an additional 30 customers received prizes through a drawing. The first-place customer received ▲an LG 'OLED evo 83-inch Standing TV,' the second- through fourth-place customers received ▲a Ceragem 'Master V6 Medi-TECH,' and the fifth- through tenth-place customers received ▲an iPhone 16 Pro (128GB), among other prizes. Winners ranked first through tenth may visit the DeWalt Customer Experience Center to claim their prizes, and winners ranked first through fourth must be sure to bring the physical receipt they submitted for the event.
Hong Sung-wan, CEO of Stanley Black & Decker Korea, said, "This event, planned to commemorate DeWalt's 100th anniversary, was arranged to express our gratitude to the many on-site workers who toil hard even amid an economic downturn and to the customers who love our brand," adding, "We cheer on modern people who live diligently despite their difficult daily lives, and we will continue to pursue a variety of activities so they can enjoy small moments of fun in everyday life."
▲ DeWalt announced that it has successfully concluded the '2024 Mega Yellow Festa' in celebration of its 100th anniversary.