Kiturami Group
HVAC Technology Video
Kiturami Group (Chairman Choi Jin-min) has unveiled a new corporate PR advertisement, 'Kiturami 60 Years of Heating and Cooling Technology,' featuring its exclusive model, actor Ji Jin-hee. This year, centering on the keyword 'Kiturami 60 Years of Heating and Cooling Technology,' the company expressed through video the core technologies and vision of Kiturami, a comprehensive heating, cooling and energy group.
The advertisement opens with actor Ji Jin-hee confidently delivering the line 'Kiturami 60 Years of Heating and Cooling Technology' against the backdrop of an interior displaying residential boilers. Going beyond boilers, it then highlights artificial intelligence (AI) data centers, secondary battery dry rooms, and nuclear power plants where Kiturami's HVAC technology has been applied, combining vivid on-site footage with 3D imagery. The video concludes with Ji Jin-hee's narration, 'We are building Korea's core industries with future technologies aimed at 100 years,' revealing Kiturami's commitment and vision to lead the way with HVAC technology from the home to future industries. To overcome industry stagnation and secure engines for continued growth, Kiturami Group embarked on business diversification—moving from heating into refrigeration, air conditioning, and energy supply—to grow into a 'comprehensive heating, cooling and energy group' with 60 years of heating and cooling technology.
In the heating business, Kiturami has established itself as a byword for Korean boilers, holding unrivaled brand recognition, including ranking No. 1 in Korean industry brand power for 27 consecutive years. In the cooling business, the three companies—△Kiturami Bumyang Cooling △Shinsung Engineering △Century—are driving the group's overall performance by supplying core technologies to Korea's present and future growth industries, including the AI data center cooling market, semiconductor and secondary battery HVAC systems, and domestic and overseas nuclear power plant project sites. Last year, out of Kiturami Group's total sales of 1.78 trillion won, sales from non-boiler business areas accounted for 70% of the total. Through balanced development of its core businesses—heating, refrigeration and air conditioning, and energy—the group is drawing a solid growth curve regardless of market conditions or season.