Eugene Home Center's 2024 Management Direction
A Growth Strategy for Sales and Profit

Eugene Home Center held its 'JUMP 2024' company-wide workshop on December 12 of last year at the Eugene Human Resources Development Institute in Jongno-gu, Seoul.
The catchphrase of this workshop, 'JUMP 2024,' represents Eugene Home Center's 2024 management direction—a growth strategy that builds on the 2023 B2B (Back to Basic) strategy to focus on sales and profit in 2024.
On this day, some 70 executives and employees of Eugene Home Center continued the day of communication and unity from 8 a.m. to 6 p.m. through sessions including ▲sharing 2023 results and best practices ▲brainstorming the 2024 growth direction, and ▲team-by-team discussion of the 2024 growth strategy.
The group discussions were divided into morning and afternoon sessions. In the morning, discussion groups formed without regard to rank or role held a brainstorming session on the growth direction from a variety of perspectives. In the afternoon, participants gathered by team to discuss more concrete strategies according to their roles.
President Yoo Soon-tae said, "Opportunity comes disguised as crisis. The secret to seizing opportunity amid crisis is grit, and that is the very essence of professionalism," adding, "In our field, we are the experts, and I hope this served as an occasion to consider what to pursue and where to aim in order to jump as our 2024 strategy calls for. I am grateful to the employees who have demonstrated their utmost capabilities throughout the year."
Meanwhile, Eugene Home Center is working to align its vision with employees and build consensus by sharing the company's direction and goals—as it did in July of last year through a company-wide video workshop that shared first-half results and second-half plans.
▲ On December 12 of last year, executives and employees of Eugene Home Center take a commemorative photo at the 'JUMP 2024' workshop held at the Eugene Human Resources Development Institute in Jongno-gu, Seoul.