KCC Glass recently launched its official website (www.kccglass.co.kr). KCC Glass is a B2C company specializing in glass, Homecc Interior, and flooring, and was newly established as a spun-off entity from KCC. To mark the new year, KCC has also revamped its own official website (www.kccworld.co.kr). Through these efforts, the two companies plan to strengthen their corporate identity and brand recognition.
The newly created KCC Glass website is designed to be more user-friendly from the user's perspective. It is built to work on both PC and mobile, and enhances convenience by intuitively delivering the company's news and information.
In particular, the site stands out for its intuitive design aimed at conveying the company's values and vision. Under the theme of products that create the value of space, the company's key products such as glass and interior materials are placed on the main page, clearly explaining its business areas. In addition, by applying KCC Glass's new CI to the official website, the site now features a Family Look unique to the KCC Group.
The KCC website has likewise been redesigned with a focus on user convenience. In particular, by analyzing usage patterns—such as the pages that visitors seek out most often and the time they spend on the site—it enables fast information searches tailored to users' characteristics and purposes.
To help users effectively explore KCC's diverse product lines and information, the navigation bar and quick menu have been improved with an intuitive design. Meanwhile, content that had been centered on long, technical-jargon-heavy text has been refined into concise phrases highlighting only the key features, so that general consumers can easily understand it. The site is also configured to allow visitors to immediately view the various content published on social media, including KCC's official blog and Facebook.
A KCC Glass official said, “Through the newly launched official website, we have made improvements so that customers can easily see and quickly access the information they are curious about at a glance,” adding, “Going forward, we will continue to provide customer-centered services by offering useful content and expanding functionality, while increasing opportunities for communication.”