LG Electronics Participates in ‘Milano Design Week’

LG Electronics is aggressively targeting the European premium built-in market, spearheaded by its ultra-premium built-in brand ‘SIGNATURE KITCHEN SUITE.’

From the 17th to the 22nd, LG Electronics unveiled its ultra-premium built-in ‘SIGNATURE KITCHEN SUITE’ in collaboration with Europe’s luxury furniture makers at ‘Milano Design Week,’ a design exhibition held in Milan, Italy. This year’s ‘Milano Design Week’ marks the first time LG Electronics has presented the ultra-premium built-in ‘SIGNATURE KITCHEN SUITE’ to European consumers. Europe, the world’s largest built-in market, is worth about 18 billion dollars annually. The global market is worth roughly 45 billion dollars.

LG Electronics formed partnerships with Italy’s top-tier kitchen furniture makers ‘Toncelli’ and ‘Valcucine,’ presenting ultra-premium kitchen solutions composed of ‘SIGNATURE KITCHEN SUITE’ products in their exhibition halls.

‘Toncelli’ boasts outstanding expertise in working with natural materials such as wood and stone, and for this exhibition it furnished its booth exclusively with LG Electronics’ built-in home appliances. In particular, Toncelli showcased a high-class kitchen space where luxury kitchen furniture crafted from thousand-year-old fossil wood harmonized with the refined black glass design of the ‘SIGNATURE KITCHEN SUITE.’ ‘Valcucine,’ noted for its ingenious and innovative designs, designed and presented a new kitchen furniture line created with the design of the ‘SIGNATURE KITCHEN SUITE’ in mind.

LG Electronics also unveiled a wide range of new products at the exhibition. △An oven that eliminates the door handle and integrates the control panel with the main body, and △an induction electric range featuring a 7-inch LCD display panel and black glass design, both boast the refined, modern design befitting the ultra-premium tier.

LG Electronics plans to roll out the ‘SIGNATURE KITCHEN SUITE’ sequentially in major European countries within the year, starting with Italy.

The ‘SIGNATURE KITCHEN SUITE’ is LG Electronics’ ultra-premium built-in brand, spearheaded by △design imbued with craftsmanship, △innovative performance beyond conventional expectations, △thoughtful ease of use, and △premium service worthy of its prestige. Since launching the ‘SIGNATURE KITCHEN SUITE’ in Korea and the United States in July 2016, LG Electronics has provided differentiated services such as opening experiential showrooms, entering premium distribution channels, and introducing artificial intelligence into after-sales service.