Premium Built-in Appliances
Affectionate AI Smart Home Solutions
LG Electronics participated in 'KBIS (The Kitchen & Bath Industry Show) 2024,' North America's largest exhibition in the kitchen and bathroom sector, held in Las Vegas, USA from February 27 to 29, showcasing innovative products and solutions that transform the paradigm of housing and everyday living.
LG Electronics set up a 1,022㎡ exhibition space to present the evolution of the home and an integrated, customized customer experience through its differentiated premium built-in appliances, high-efficiency energy technology, and Affectionate AI-based smart home solutions. At this exhibition, LG Electronics proposed customized packages to strengthen its push into the North American B2B and built-in markets. Unveiling a diverse built-in lineup—including packages based on customer profiles considered in the 'Builder' market, which constructs residential and commercial buildings, and the ultra-premium built-in brand 'SIGNATURE KITCHEN SUITE'—the company expressed its commitment to providing integrated residential solutions. LG Electronics arranged customized exhibition zones that took into account furniture composition, price range, and space utilization, displaying packages suited to each. Visitors were able to examine a range of innovative products, including a bathroom solution unveiled for the first time at this exhibition, as well as the 'WashCombo' all-in-one washer-dryer that is enjoying great popularity in the U.S. market, and the 'Hydro Tower' premium water-purifying humidifier. In the SIGNATURE KITCHEN SUITE exhibition zone, the company presented an extensive array of differentiated ultra-premium built-in products grounded in its 'True to Food' brand philosophy. Drawing attention were a new product range that applies matte stainless steel to complete a sophisticated interior, and an oven equipped with 'Gourmet AI' technology, in which a camera inside the oven identifies ingredients and recommends a variety of customized recipes.
Ryu Jae-cheol, President and Head of LG Electronics' H&A Company, emphasized, "Through continuous investment and R&D, we will introduce innovative products and services and ultimately realize 'Zero Labor Home, Makes Quality Time,' enhancing the value of life by liberating people from household chores."
▲ SIGNATURE KITCHEN SUITE exhibition zone