LG Electronics announced that it is officially launching 'SIGNATURE KITCHEN SUITE,' its premium built-in kitchen appliance brand, in the $18 billion European built-in market. At 'IFA 2018,' the home appliance show held in Berlin, Germany, on August 31, the company set up a 900㎡ standalone brand pavilion dedicated exclusively to SIGNATURE KITCHEN SUITE in the outdoor garden of the exhibition venue.

SIGNATURE KITCHEN SUITE is a premium built-in kitchen appliance brand unveiled by LG Electronics. Its innovative performance and craftsmanship-inspired design, along with differentiated smart services, set it apart from competitors' built-in products.

Europe is the home of authentic built-in brands such as Miele and Gaggenau, which makes SIGNATURE KITCHEN SUITE's debut at Europe's largest home appliance show all the more significant.

Europe is also a market with strong customer demand for more efficient use of space, as kitchens tend to be small. As a result, demand is high for built-in products that allow appliances and furniture to be installed in a seamless, integrated manner. According to market research firm Euromonitor, the European built-in market is worth $18 billion, accounting for roughly 40% of the global market.

To provide the finest kitchens for the most discerning customers, SIGNATURE KITCHEN SUITE goes beyond simply selling appliances by packaging appliances together with furniture to offer a comprehensive solution for the kitchen space.

To this end, LG Electronics is collaborating with European luxury furniture makers such as Valcucine and Arclinea. These companies operate more than 200 showrooms in major European countries such as Italy, Germany, and France alone.

In particular, Valcucine unveiled a new furniture lineup designed with SIGNATURE KITCHEN SUITE in mind at 'Milan Design Week,' held in Milan, Italy, in April.

In addition, LG Electronics plans to open a premium built-in showroom in Europe, targeting the second half of next year. This will be its third showroom, following the 'Nonhyeon Showroom' in Nonhyeon-dong, Seoul, and the 'Napa Valley Showroom' in California, USA, which is set to open within this year.

Because SIGNATURE KITCHEN SUITE is equipped with wireless internet, customers can remotely control it via their smartphones and easily check its operating status.

The built-in products can also be linked with and used through various AI voice-recognition hubs such as Google Home, Amazon Echo, and LG CLOi HomBot.

In particular, LG Electronics has partnered extensively with external recipe companies such as Innit, SideChef, and Drop, enabling customers to experience a smart built-in kitchen culture.