LG Hausys is rolling out a new advertising campaign under the theme “Wherever the spaces you touch, Z:IN.”
LG Hausys’ new advertising conveys the message that the company’s eco-friendly, energy-saving interior products—such as windows and doors, flooring, and interior marble—are present in the spaces where people spend their precious everyday lives.
In particular, rather than directly showcasing the products’ features and functions, the ads naturally weave the products into emotional stories filled with happy memories—such as a baby touching a window, a father and child lying down and playing in the living room, and a family sharing a meal in the kitchen—so as to draw empathy from customers.
LG Hausys plans to diversify its communication channels by running this advertising campaign not only on TV and print media but also by separately producing mobile ads for each product—windows and doors, flooring, and interior marble—under the same concept and presenting them on portal sites, YouTube, and more.
Meanwhile, since 2015 LG Hausys has been running advertising campaigns under the theme “From the spaces we stay in to the spaces we move through,” working to capture the hearts of female consumers.
Lee Kyo-mok, Executive Vice President in charge of marketing at LG Hausys, said, “This new advertising sought to show our products naturally within the value that the customer’s life comes first,” adding, “Going forward, we will continue to communicate as a leader of the eco-friendly premium interior market by focusing on the essence of ‘the customer’s life.’”