LG Hausys Opens ‘Window Plus Ho Chi Minh Store No. 1’

LG Hausys has officially opened ‘LG Hausys Window Plus Ho Chi Minh Store No. 1,’ a specialty windows and doors store, in downtown Ho Chi Minh City, Vietnam.

Drawing on the know-how it gained as the first company in Korea’s windows and doors industry to introduce an exhibition-style specialty store, the Ho Chi Minh Store No. 1 is drawing attention in the market with a sales approach that sets it apart from local Vietnamese windows and doors companies.

At the store, customers can not only see and choose windows and doors in person but also make use of an experience zone where they can try out key performance features such as sound insulation and thermal insulation. The store is designed to let customers directly experience the superior performance of advanced PVC windows compared with the low-cost aluminum windows that currently dominate the Vietnamese market.

In addition, the store is exhibiting and selling the new product ‘Real Metal,’ a color product completely differentiated from conventional white PVC windows, and customer response has been enthusiastic.

Real Metal is a differentiated product that LG Hausys has introduced targeting overseas markets such as Vietnam and India. It is an All Metallic Color window product that applies a metallic color to the surface of the window.

Unlike conventional color windows, which apply color to only one side—inside or outside—or wrap the surface with a wood-grain sheet, this product applies a metallic color made from raw materials containing actual metal components across the entire window, including the interior and exterior rail sections, adding a sense of premium quality.

Leading with its strategic product Real Metal, LG Hausys made a full-scale entry into the Vietnamese market in the second half of 2017. It has already secured large distribution partners with proven quality and sales capabilities, and it is producing results—winning orders ranging from large-scale apartment projects run by Korean construction firms operating in Vietnam to major projects of large local Vietnamese construction companies.

Hwang Jin-hyung, executive vice president of LG Hausys’ Windows and Doors Division, said, “LG Hausys will aggressively target the Vietnamese windows and doors market, which is showing rapid growth, by providing differentiated customer value,” adding, “Hausys’ performance in Vietnam, dubbed the ‘Post-China,’ is expected to draw attention going forward.”

Meanwhile, LG Hausys is strengthening its marketing in global markets including the United States, Germany, and China.