LG Hausys Participates in ‘ISA International Sign Expo’

LG Hausys is strengthening its marketing efforts targeting global markets, expanding from the United States to Germany and China.

In line with this, LG Hausys participated in the ‘ISA International Sign Expo,’ the largest exhibition for advertising materials, held in Orlando, USA from March 22 to 24, where it showcased high-performance interior films used for advertising signage, windows and doors, automobiles, and more.

The ‘ISA International Sign Expo’ is an exhibition that draws some 600 companies from around the world each year and is visited by approximately 20,000 industry professionals. It is widely known as a venue for exchange where visitors can gain insight into the latest technologies and trends in the sign and graphics industry.

In addition to the ‘ISA International Sign Expo,’ LG Hausys also drew attention by participating in international exhibitions held in Germany and China. From March 21 to 24, it took part in ‘Fensterbau Frontale 2018,’ Europe’s premier specialized trade fair for windows and doors, held in Nuremberg, Germany, where it presented ‘Exterior Foil,’ a surface material film, across a booth of about 80㎡ (24 pyeong).

Exterior Foil is a film used mainly for PVC windows, doors, and door frames. The ‘E300’ showcased at this exhibition features trendy designs ranging from natural wood patterns to concrete patterns. In particular, the ‘E300 Plus’ is resistant to scratches and staining, making it well suited for long-term use.

From March 20 to 22, the company participated in the ‘2018 DOMOTEX exhibition,’ a building-materials exhibition held in Shanghai, China. It centered its display on the ‘Step Series’ of flooring for commercial spaces—including ‘Medistep,’ ‘Offistep,’ and ‘Edustep,’ each differentiated in function according to its purpose—and also presented its Wood Collection sheets and Deco Rigid deco tiles.

An LG Hausys official said, “By participating in the leading exhibitions of a total of three countries during March, we were able to secure numerous new distribution channels and potential customers within the global market.”

Meanwhile, LG Hausys has been steadily taking part in overseas exhibitions since the beginning of this year. From January 12 to 15, LG Hausys participated in the ‘Hannover DOMOTEX 2018’ exhibition held in Hannover, Germany.