LG Hausys Rebrands to 'LG Z:IN'

LG Hausys (CEO Min Kyung-jip) is changing the name of its interior materials brand 'Z:IN' to 'LG Z:IN.'

LG Hausys said this LG Z:IN brand renewal was carried out to strengthen the brand's recognition and familiarity by combining the high brand trust and approachability of its parent group, LG, with its interior materials brand.

Through this brand renewal, the company expects that LG Z:IN will establish itself even more firmly in consumers' minds as the interior materials brand of the global brand LG, while also generating strong synergy among LG group affiliates.

In addition, to commemorate this brand renewal and widely promote the new brand name, LG Hausys is running a customer event at LG Z:IN showrooms and LG Z:IN interior stores nationwide through November 30.

The event offers construction discounts of up to 2.6 million won when signing up for the House Life Kyowon service, and provides various gifts such as the LG Electronics Styler and LG Electronics cordless vacuum cleaner depending on the purchase amount. More details about the event can be found on the LG Z:IN website (http://www.lghausys.co.kr/zin).

An LG Hausys official said, "We have renewed the brand name so that LG Z:IN, as a leading interior materials brand, can reach consumers more familiarly and further strengthen its brand recognition," adding, "Starting from this renewal, we will strive to secure top-tier brand competitiveness in the domestic and overseas interior materials markets."