LX Hausys Accelerates Push into North American Engineered Stone Market

Participates in ‘KBIS,’ North America’s Largest Kitchen & Bath Show, to Exhibit New Products

Overseas Sales Account for More Than 70%; Some 50 Products Showcased in Total

LX Hausys took part in ‘KBIS (The Kitchen & Bath Industry Show) 2024,’ North America’s largest kitchen and bath exhibition, stepping up its push into the world’s biggest engineered stone market.

At ‘KBIS 2024,’ held from January 27 to 29 in Las Vegas, USA, LX Hausys unveiled a wide range of new engineered stone and acrylic solid surface products developed exclusively for the North American market.

Engineered stone is a premium finishing material that is more affordable than natural marble while offering superior durability and stain resistance, making it widely used in both residential and commercial spaces. It has gained popularity in regions such as North America and Europe. With overseas sales accounting for more than 70% of its engineered stone business, LX Hausys took part in this exhibition as part of its efforts to accelerate its expansion into overseas markets.

Under the concept of ‘Naturegraphy (inspiration drawn from nature),’ LX Hausys set up its exhibition booth and showcased a total of some 50 engineered stone products, including new offerings such as 14 varieties of the engineered stone brand ‘Viatera’ and 3 varieties of the acrylic solid surface brand ‘HI-MACS.’

In particular, the new engineered stone products ‘Viatera-Calacatta Suprema’ and ‘Viatera-Quartzite Taj Crema,’ launched in line with the recent trend toward premium kitchens and bathrooms in North America, drew praise from visitors for their designs that meticulously reproduce real natural marble patterns along with vein (branch-like) motifs.

Meanwhile, in North America, LX Hausys has pursued a thorough localization strategy—establishing a production plant in the U.S. state of Georgia (2011), setting up a Canadian sales subsidiary (2017), adding a third engineered stone production line (2020), and opening a New York showroom (2023)—to continuously strengthen the competitiveness of its engineered stone business.

Through these efforts, LX Hausys continues to expand its global market presence, ranking second in the world in the acrylic solid surface market with a share in the 20% range.