Personalized interior recommendations for each customer based on housing type, budget, and style
Added service linking customers to offline stores such as Z:IN Square
LX Hausys has revamped and reopened 'Z:IN mall (www.lxzin.com),' its directly operated online shopping mall and interior O2O (Online to Offline) platform.
The newly revamped Z:IN mall, as before, sells all of LX Z:IN's interior products, while also significantly strengthening its O2O platform functions by adding personalized interior recommendations for each customer based on housing type, budget, and style, as well as a service that connects customers to nearby offline stores such as LX Z:IN Interior Z:IN Square.
When customers access Z:IN mall, they can first browse the latest construction case information, construction guides, and interior trends through the 'Community' menu. Currently, around 630 actual construction cases and construction guides organized by floor area, space, product, and color, along with about 50 of the latest trends, are registered, earning great enthusiasm from customers preparing to redecorate their interiors.
After browsing the various construction cases and trends, customers can go straight to the 'Store' menu to select interior products perfectly suited to them—such as Z:IN Package—and apply for construction-linked consultations.
A Z:IN mall interior expert not only provides detailed guidance on the products the customer has selected but also connects them to a nearby LX Z:IN Interior Z:IN Square store so they can visit in person, see the products with their own eyes once more, and decide all the way through to construction.
In addition, in the 'Store' menu, customers can purchase various products that match the interior they have chosen, including furniture, home décor, and home appliances. Currently, around 50 partner companies have set up shop in Z:IN mall, selling some 1,000 different products needed for home remodeling.
In particular, collaboration products (Z:IN Edition) that can be coordinated with LX Z:IN flooring, wallpaper, kitchens, and more—such as Passein Living dining tables, Ceres Home baby sofas, Byvim rugs, and Ollumi lighting—are sold exclusively at Z:IN mall and are enjoying great popularity.
Meanwhile, to celebrate the reopening of the newly revamped Z:IN mall, LX Hausys is running an event through September in which customers who sign an interior construction contract through Z:IN mall receive department store gift certificates and other prizes worth up to 1.6 million won, depending on the construction amount.
An LX Hausys official said, "We will further strengthen our online marketing centered on Z:IN mall so that customers can experience LX Z:IN's distinctive quality interiors—completed properly and with style using good materials—online as well."
