Establishes a Site Providing Customized Information
Actively Utilized to Discover New B2B Customers and at Customer Touchpoints
LX Hausys has newly unveiled its 'B2B Digital Catalog (www.b2bzincatalog.com),' a customized online site for its B2B (business-to-business) customers.
LX Hausys explained that, as demand for non-face-to-face sales activities from B2B customers such as construction companies, design firms, and interior firms continues to grow, it created the 'B2B Digital Catalog' site with the aim of enabling customers to easily and conveniently browse the information they need online.
The 'B2B Digital Catalog' is composed of menus including Product Sample Book, Construction Story, Space Trend, Technical Data, and Policy & Regulations, and is characterized by its focus on improving accessibility and convenience so that it can be easily used not only on PC but also on mobile.
In the 'Product Sample Book' menu, customers can easily review the detailed features and strengths of LX Hausys's key products—such as windows, flooring, wallpaper, doors, insulation materials, and engineered stone—through photos and videos.
Through the 'Construction Story' menu, customers can view cases in which LX Hausys products have actually been installed in residential and commercial facilities. In particular, various installation cases can also be viewed in VR (virtual reality), easing the concerns of customers who previously had to make purchasing decisions based solely on product images.
The 'Space Trend' menu introduces the latest trends for each type of space—including domestic and overseas housing, commercial facilities, and medical facilities—and proposes interior solutions suited to each space.
In addition, in the 'Technical Data' menu, customers can directly download the latest certificates and test reports for various products, and in the 'Policy & Regulations' menu, they can review a range of construction- and interior-related regulations such as the Green Building Act and the Multi-Use Establishments Act.
An LX Hausys official stated, "Information that B2B customers previously had to ask sales representatives about can now be checked more easily and conveniently through the 'B2B Digital Catalog,' and it has even become possible to provide interiors customized by customer and by purpose," adding, "As non-face-to-face sales environments continue to increase, we plan to actively utilize it going forward to discover new B2B customers and at customer touchpoints."