Hanssem's ‘Curation Kitchen Tailored to Your Lifestyle’
Targeting the Masstige Kitchen Interior Market with ‘Euro’
Hanssem Co., Ltd. has launched its ‘Curation Kitchen Tailored to Your Lifestyle, NO.1 KITCHEN Hanssem Euro’ campaign and is actively moving to expand the masstige (a portmanteau of “mass” and “prestige”) kitchen interior market.
This campaign notably reflects the growing significance of the kitchen in modern society. As lifestyles have grown more diverse, the kitchen has become more than simply a space for cooking and dining—it can now serve as a place of recharge where family members communicate and relax together, or as a hub for hobbies and healing. Through this campaign, Hanssem offers customized solutions that allow customers to design a kitchen reflecting their own unique way of life.
The Euro Kitchen series is a flagship product representing Hanssem, Korea's premier kitchen brand, which has long studied Korean lifestyles and Korean-style kitchens. Its defining feature is made-to-order production tailored to each customer's individual needs and lifestyle, allowing a wide range of elements—such as configuration, color, material, and design—to be customized. Centered on ‘Euro 900 Canvas,’ the flagship product of the Euro Kitchen series, Hanssem plans to actively engage consumers by highlighting its unique strengths, including 54 years of expertise, innovative design, and made-to-order production.
A brand video conveying the campaign message will also be released. The video captures users with diverse lifestyles decorating and using their kitchens as fine-dining spaces, hobby spaces, and workspaces, each infusing their own individuality as they enjoy and share cooking. In addition, various videos and images of the Euro 900 Canvas will be showcased on social media platforms such as Instagram and YouTube.
Meanwhile, to celebrate the launch of this campaign, Hanssem is running a promotion through the end of August. Customers who purchase a Euro Kitchen will receive kitchen fixtures such as a faucet and sink bowl, and those who purchase the campaign's featured product, the Euro 900 Canvas, will receive a Samsung built-in smart oven worth 650,000 won. In addition, customers who install a Euro Kitchen together with bath and window packages can enjoy various benefits, including discounts of up to 10 million won.
▲ Hanssem Euro 900 Canvas