Advanced technology recognized

Korea Brand Hall of Fame

SK Magic (CEO Yoon Yo-seop) announced that it achieved the remarkable feat of being named No. 1 in the water purifier and air purifier categories for the third consecutive year at the ‘2022 Korea Brand Hall of Fame.’

Hosted by the Institute for Industrial Policy Studies (IPS), the ‘2022 Korea Brand Hall of Fame’ is an award that selects and honors outstanding brands loved by consumers across various fields, including consumer goods and services, through a comprehensive evaluation of business performance, brand value, and customer satisfaction. SK Magic was named an outstanding brand for the third consecutive year in the water purifier and air purifier categories with its Sseuseuro Direct Water Purifier and All Clean Air Purifier.

The Sseuseuro Direct Water Purifier, named No. 1 in the water purifier category, is a self-managed product developed for customers who find in-person management services difficult in the untact (contactless) era. The purifier can sterilize itself and features easy filter replacement, keeping it consistently popular.

This performance has been recognized not only domestically but around the world. It won the CES Innovation Award at the ‘2021 CES (Consumer Electronics Show),’ and in May of last year, at the ‘2021 ITI International Taste Institute Awards’ hosted by the world-renowned International Taste Institute (ITI) of Belgium, water dispensed from the purifier became the first in Korea to receive the ‘Superior Taste Award’ at the highest ‘3-Star (★★★)’ grade. The Sseuseuro Direct Water Purifier is the only domestic water purifier to have achieved this.

The All Clean Air Purifier, named No. 1 in the air purifier category, gained huge popularity, selling one unit every three minutes right after its launch, and surpassed cumulative sales of 100,000 units in November of last year, just one year after its release. With its cylindrical structure, it can draw in air from all 360 degrees while simultaneously drawing in air from the bottom, rapidly pulling in polluted air with no blind spots and powerfully blowing out clean, fresh air.