2023 Good Design Award
One-Cock Iced Water Purifier and More
SK Magic (CEO Kim Wan-sung) has achieved the remarkable feat of winning five awards for the third consecutive year at the 2023 Good Design Award (GD).
SK Magic was named a Good Design (GD) winner in recognition of the excellence of its design across a total of five products: △the One-Cock Iced Water Purifier △the Sseuseuro Plus Direct-Flow Water Purifier △the All Clean Booster Air Purifier △the Magic Plus Functional Filter Showerhead, and △the Eco-friendly Re:package sustainable packaging. In particular, the Eco-friendly Re:package, developed to put ESG management into practice, earned its award through comprehensive recognition of its design excellence in terms of function, materials, and economic efficiency.
The One-Cock Iced Water Purifier, a new-concept ice water purifier that has been highly popular in the market—surpassing 10,000 units sold immediately after its launch this past May—was praised for its design and differentiated, innovative features. It enhances user convenience by dispensing ice and water simultaneously with a single touch, and it earned high marks for offering its front panel in three colors—△Neutral Beige △Neutral Coral △Misty Green—allowing users to select and easily swap colors to suit their space and taste.
The Magic Plus Functional Filter Showerhead, which lets users select and use filters with various added functions beyond basic water filtration—such as vitamin infusion—was highly rated for dividing its showerhead into three types by function—△Basic △On/Off △Mist—for allowing users to visually check the filter's contamination status through a transparent window on the shower handle, and for differentiating colors according to the characteristics of its eight functional filters.
An SK Magic official explained, "Our restrained design—which pursues harmony with the surrounding space as well as the essence of home appliances and a naturalness that fits into daily life—is SK Magic's own differentiated design identity," adding, "We will continue to listen even more closely to our customers' voices and leap forward as the number-one company leading the market paradigm."