Hansol Homedeco has launched its high-end premium solid wood flooring 'PRIUM,' making a full-scale entry into the high-end flooring market.
Amid the recent trend toward premium construction, solid wood flooring is increasingly being used in residential spaces such as penthouses and luxury homes. This is because high-grade solid wood flooring, once applied only to expensive homes and upscale apartments in areas commonly regarded as affluent, such as Gangnam in Seoul, is now being adopted more frequently as builders compete ever more fiercely on premium offerings. In addition, demand for solid wood flooring has also grown in the retail market, including the recent remodeling sector. As people spend more time at home with their families and 'nasimbi'—high satisfaction relative to price—emerges as a consumption trend, the value of solid wood flooring is rising as well.
'PRIUM,' whose name conveys the meaning of the finest flooring, is a premium product that combines species and colors selected by expert curation, distinguished by the way it further accentuates the texture of natural wood. It is also composed of a 2 mm solid-wood
veneer and 8 mm solid-wood plywood, giving it excellent shock absorption and resilience for outstanding underfoot comfort.
Beyond this, 'PRIUM' is not only an eco-friendly product made with non-toxic adhesive, but also has enhanced durability and abrasion resistance through a high-strength anti-crack coating and eco-friendly UV coating, which minimize the scratching and denting that are the greatest drawbacks of solid wood flooring.
In terms of design, colors reflecting the latest interior trends are applied over natural wood, allowing for a variety of styling options. Centered on 'Oak,' the lineup features 14 different patterns, including Rose Oak, Wash Oak, and Gray Wash Oak, and micro-bevel V-cutting is applied to enhance the finished quality after installation.
A Hansol Homedeco representative said, "Solid wood flooring is a premium material that maximizes the sophistication and luxury of interior design," adding, "The newly launched Hansol PRIUM is likewise a product that meets the demand for upscale, differentiated interiors, making it perfect for consumers who prefer a refined atmosphere. Going forward, starting with PRIUM, we plan to make a full-scale entry into the high-end market." 080-777-2299
