Can be installed over existing floors without removal, minimizing installation cost and time
LG Hausys is launching ‘PRESTG ARTISTRY,’ a commercial tile flooring product that recreates the texture and appearance of premium hardwood and stone even more perfectly.
‘PRESTG ARTISTRY,’ newly introduced by LG Hausys, is characterized by its realistic expression of natural material textures, made possible by LG Hausys’ own differentiated technology. In addition, it matches the printed pattern with the glossy/matte surface texture and reduces the repetition of identical patterns, recreating the appearance of wood, stone, and more with even greater realism.
In particular, ‘PRESTG ARTISTRY’ broadens the range of design choices with lifelike, diverse color variations as well as distinctive designs that combine different materials such as wood, stone, and metal. From a luxurious mood to a trendy and sophisticated one, consumers can select the design they want to suit the characteristics of the commercial space and the interior concept.
Moreover, ‘PRESTG ARTISTRY’ is about twice the size of conventional standard flooring, allowing the large and elegant patterns of natural materials to be recreated even more richly, and it raises the design resolution during printing to express even the fine patterns within the material more delicately. In addition, the new product ‘PRESTG ARTISTRY’ can be installed over an existing floor while leaving it in place, offering the advantage of effectively reducing installation cost and time compared to removal-based installation. On top of this, its double coating of a high-density surface treatment agent containing stone makes it scratch-resistant, and its transfer-prevention technology withstands heavy loads, so adhesive marks and unevenness in the floor surface are not easily visible—another of its strengths.
An LG Hausys representative stated, “PRESTG ARTISTRY is a premium flooring product that offers not only the durability suited to commercial facilities but also a luxurious design that realistically recreates the texture of materials,” adding, “It will provide the best option for those seeking a trendy commercial-space interior.”
Meanwhile, ‘PRESTG’ is a premium commercial tile flooring product launched by LG Hausys in 2018 that expresses the texture of hardwood and marble more realistically through a continuous synchronized-embossing technique (technology that matches the concave and convex shapes and reduces pattern repetition to make the surface feel like a natural material). In particular, ‘PRESTG-Crack Concrete’ drew industry attention by winning a main prize in the textiles, wall coverings, and flooring category at the ‘2019 iF Design Award.’ The company explained that the award was based on its recognized originality: it recreates the texture felt from real concrete—such as cracks and rough surfaces—more realistically than conventional flooring, and its design applies a special printing method in which the surface’s three-dimensional depth appears differently depending on the viewing angle. 080-005-4000
