Noroo Paint has launched two new interior products, ‘Pantone Gesso’ and ‘Pantone Varnish.’
Alongside its existing interior products, Noroo Paint has introduced products to the market that users can apply even more easily. With high-performance water-based products that enhance user convenience, Noroo Paint aims not only to expand the
interior market but also to appeal to high-volume demand markets such as major construction firms and painting contractors that place a premium on differentiation.
The newly developed products, ‘Pantone Gesso’ and ‘Pantone Varnish,’ satisfy the needs of users in the domestic interior market who are looking for high-performance paints. They were developed to meet the exacting standards of demanding professionals through a variety of comparison tests against both domestic and overseas products. In general, gesso products increase the adhesion of paint before it is applied and help render colors more vividly.
‘Pantone Gesso’ is a premium product whose improved hiding power over previous products provides sufficient coverage, further enhancing workability in the early stages of painting and making it easier for even non-professionals to decorate with paint. ‘Pantone Varnish’ is a functional coating suited to wood finishing surfaces, delivering powerful film-protection performance for enhanced quality.
By using premium acrylic resin and highly water-resistant urethane resin, this product reduces blushing (a phenomenon in which the surface turns white due to external factors) compared with existing water-based varnishes, while improving film hardness and slip properties to give a hard yet smooth appearance. In addition, with harder physical properties than the existing ‘Pantone Varnish,’ a coating applied to doors or furniture will last far longer.
A Noroo Paint development official said, “Pantone Gesso and Pantone Varnish were developed as high-performance water-based paints that can be applied more easily, by analyzing and researching the diverse requirements of paint professionals and general users,”
adding, “Going forward, we expect them to be well received not only in the B2C market but also in the large-scale new construction paint market.”
Meanwhile, to expand the interior market, which has been steadily growing over the past three to four years, Noroo Paint continues to communicate through ‘Paint It Suda,’ the industry’s first YouTube channel offering painting-related information such as painting tips and interior know-how. It is also making active efforts to make painting easy and enjoyable by sharing successful interior
cases and a variety of painting examples through its blog and social media. 031-467-6114