Noroo Paint is drawing market attention with the launch of 'Pantone Air Fresh,' a high-performance paint with air-purifying effects.

According to Noroo Paint, 'Pantone Air Fresh' absorbs formaldehyde, endocrine disruptors, and other harmful substances contained in the air. In testing by the Korea Conformity Laboratories, it was found to have an adsorption rate more than 11 times higher than that of ordinary water-based paints, and it has received eco-friendly and antibacterial certification marks. In addition, it has obtained the adsorptive building-material performance evaluation certification mark, one of the criteria of Korea's only health-friendly housing construction recommendation standards. Noroo Paint's 'Pantone Air Fresh' is an interior water-based paint developed to allow color matching across 1,500 Pantone colors.

A Noroo Paint official explained, "Recently, consumer demand for pleasant indoor environments free of sick-house syndrome and harmful substances has been increasing," adding, "We developed this product in line with the consumer trend of a growing number of customers who take an interest in functional products related to health and the environment." 031-467-6114