Novita announced the launch of two versions of its new 'Zero Filter Showerhead,' which uses precise filtering technology to completely remove residual chlorine and fine contaminants.

The 'Novita Zero Filter Showerhead' meticulously filters out everything from rust-colored water to harmful heavy metals through its dual-filter structure, delivering clean water that anyone can use with peace of mind. In particular, the newly applied Activated Carbon Fiber (ACF) filter removes 100% of residual chlorine and even eliminates the odor characteristic of tap water, protecting the skin and hair more safely. In addition, the Novita Sediment Filter—with its high-density 5-micrometer structure—provides an initial round of filtering to remove fine impurities from tap water. The Novita Sediment Filter is made from a material that has passed RoHS certification testing, proving zero detection across 10 types of harmful heavy metals, so it can be used with confidence. Furthermore, the clean water produced by Novita's specially designed dual precision structure—free of chlorine and fine contaminants—can also be expected to help relieve skin dryness and irritation.

This new product also takes into account the functionality of the spray plate itself, the core component from which water is dispersed. The precisely engineered 0.7 mm micro spray plate delivers a soft, abundant water flow for a pleasant user experience. It maintains stable water pressure while its water-saving effect reduces excessive water waste. The new 'Novita Zero Filter Showerhead' comes in two colors: the cool, crisp 'Light Blue' and the clean, sophisticated 'Modern White.' The filter inspection window, which lets users check the filter status at a glance, is neatly positioned on the back of the handle to harmonize with bathroom interiors, enhancing the overall design.

Kim Byung-il, Marketing Executive Director at Kohler Novita, said, "We are introducing this showerhead product based on our technological expertise and hygiene philosophy, for consumers who care about the sanitation and health of even the water they use every day." He added, "As a brand that has long studied the flow of water, we hope Novita's products will naturally become part of each individual's daily shower routine." 1588-6560