
‘Nolte,' the leading German kitchen furniture brand exclusively imported and supplied by Hanssem NEXUS, opened its first Korean store in Nonhyeon-dong, Seoul last month. Founded in 1958, ‘Nolte' is a German kitchen furniture brand that presents high-quality kitchen furniture under the philosophy of ‘Quality Speaks For Itself.' ‘Nolte' has earned recognition for its excellence, showcasing more than 50 sets of kitchen furniture at Germany's annual house fair held every September, and is a leading German kitchen furniture brand equipped with facilities capable of producing more than 800 sets of kitchen furniture per month. In addition, ‘Nolte' produces not only its furniture but also core materials such as particleboard and all components in-house at its German production facilities. It has obtained the internationally recognized forestry certification and received the highest grade (Golden M) from Germany's most demanding German furniture quality assurance association. Hanssem NEXUS signed an exclusive import and supply agreement with Nolte last year and prepared to open its first store, drawing an enthusiastic response from customers even before opening—including deliveries to luxury homes such as Pyeongchang Town House, Sokcho Terri Baum, and Yangyang Golden Beach. At the Nonhyeon store, the first in Korea, visitors can experience eight types of Nolte kitchen furniture in a variety of finishes, including the new products ‘Ferro' and ‘Integra,' as well as ‘Soft lack,' ‘Flair,' and ‘Legno.' In addition, the premium home appliance line ‘Samsung Chef Collection' is on display, offering an experience of a smart kitchen. Together with DADA, Hanssem NEXUS plans to target both the reconstruction market and general consumers through Nolte, which is more mainstream and capable of large-volume supply. This is because, unlike Italian kitchen furniture, which produces doors by hand, German kitchen furniture is mass-produced in factories while still being superior in quality and finish. An official from Hanssem NEXUS said, “The Nonhyeon-dong furniture street is home to a concentration of premium furniture brands, so we judged it to be a fitting place to introduce the German premium kitchen furniture brand Nolte. In keeping with its premium image, we also presented the Samsung Chef Collection,” adding, “Going forward, we will accelerate our efforts to target the comprehensive home interior market beyond the kitchen.” 02-541-8250
