Samsung Electronics has launched 'Blossom Pink,' a new color for its lifestyle TV 'The Serif.'
The newly released 'Blossom Pink' color joins the existing Cloud White and Cotton Blue options, broadening the range of choices available to consumers. Samsung's 'The Serif' was designed with the involvement of the world-renowned furniture designers Ronan and Erwan Bouroullec. The product was inspired by the letter 'I' in a serif typeface.
Praised as a product that breaks down the boundary between furniture and television, 'The Serif' is characterized by its outstanding interior-design appeal. In particular, 'The Serif' features a design that harmonizes with any space, and when the TV is not in use, its 'Magic Screen' content can be used to maximize its decorative effect. It also offers excellent connectivity with smartphones. With the NFC Sound Mirroring feature, simply holding a Galaxy smartphone to the top center of the TV lets you instantly enjoy the music you were listening to through the TV's sound. In addition, it supports Apple's AirPlay 2 service, providing outstanding connectivity with mobile devices. The retail price is 2.19 million won, the same as the existing 55-inch model of The Serif.
Seong Il-kyung, Executive Vice President of Samsung Electronics' Visual Display Business, said, "We will continue to introduce products that cater to the diverse tastes of consumers." 02-2255-0114
