KCC (CEO Chung Mong-jin) has launched ‘Royal Wood,’ a premium finishing paint for wood protection, entering the premium product segment.
‘Royal Wood’ is a paint that can be applied to a wide variety of wood surfaces, including wooden houses, hanok, pensions, landscaping structures, and benches. Because of the nature of wood, protecting the material is important, and as a film-forming paint ‘Royal Wood’ delivers a superior coating-formation rate compared to conventional penetrating paints. The durable coating, which reflects KCC’s outstanding technology, powerfully protects wood from external elements such as moisture, mold, and sunlight through its water-repellent, mildew-resistant/antibacterial, and UV-blocking functions.
Beyond its protective performance, it also brings out the inherent beauty of the wood. The key point of wood is the eco-friendly feel conveyed by its grain and patterns. A paint’s color must not be so vivid that it hides the wood grain, nor so transparent that the color appears faint. ‘Royal Wood’ applies special nano pigments to achieve vivid color and transparency at the same time. With a total of 12 refined colors (▲Clear ▲Royal Burgundy ▲Royal Pepper ▲Royal White ▲Royal Oak ▲Royal Evergreen ▲Royal Mahogany ▲Royal Walnut ▲Royal Sky Blue ▲Royal Teak ▲Royal Peanuts ▲Royal Ebony) and by clearly showcasing the grain of the material, it maximizes the natural and luxurious qualities unique to wood.
In addition, ‘Royal Wood’ offers greater convenience during painting work. Unlike existing domestic products, it uses a low-odor solvent to reduce the discomfort of odor during application, and its high viscosity keeps the paint from running or splattering, allowing for clean work. Furthermore, the new ‘Royal Wood’ comes in a range of sizes—0.9 liters, 2.5 liters, 3.5 liters, and 16 liters—so users can choose exactly the amount they need to suit on-site conditions.
A KCC official said, “Royal Wood is a premium wood paint that effectively protects wood while naturally bringing out the grain and patterns along with beautiful colors,” adding, “In the wood-protection finishing paint market, there has been much sentiment that imported products are relatively superior to domestic ones, but starting with KCC’s Royal Wood, we will take the lead in demonstrating the excellence of domestic products.” 02-3480-5000