Molekule, a premium air-sterilization and purification brand based in San Francisco, USA, has partnered with eBay Korea, the operator of the nation's largest open marketplace, to hold a special event celebrating the sale of its air-sterilizing purifiers, the 'Molekule Air Mini' and the 'Molekule Air Mini+'.
Molekule, which will meet Korean consumers across a variety of channels starting with Gmarket and Auction, is running an eBay Korea exclusive event to mark this first encounter, giving a free gift to every customer who purchases the 'Molekule Air Mini' or the 'Molekule Air Mini+'.
The 'Molekule Air Mini' and 'Molekule Air Mini+' air-sterilizing purifiers, making their domestic debut, are optimized for small spaces such as bedrooms and studio apartments. Equipped with Molekule's own innovative air-sterilization and purification technology, 'PECO (Photo Electrochemical Oxidation),' they can capture and destroy many types of air pollutants that filters cannot trap, including viruses, bacteria, volatile organic compounds (VOCs), mold, and allergens. In particular, they possess proven air-sterilization and purification capabilities, destroying △RNA viruses (99.999% destruction in MS2 bacteriophage testing) and △DNA viruses (98.7% destruction in PhiX174 testing), as well as △D-Limonene, a substance that irritates the skin and respiratory tract (99% destruction within 3 hours in D-Limonene testing).
To commemorate its first encounter with domestic consumers, Molekule has prepared a special event offering generous free gifts to customers who purchase products through eBay Korea's online malls. Every customer who purchases the premium air-sterilizing purifiers 'Molekule Air Mini' and 'Molekule Air Mini+' through Gmarket and Auction will receive a premium home heater worth 120,000 won and 170,000 won, respectively.
In addition, Molekule plans to gradually expand its customer touchpoints by sequentially entering not only online stores but also major department stores in the Seoul metropolitan area and nationwide, as well as various online shopping malls, in the future. The recommended retail prices for the 'Molekule Air Mini' and 'Molekule Air Mini+' are 799,000 won and 899,000 won, respectively.