Home entertainment brand Bang & Olufsen has unveiled the new generations of the Beosound A9 & Beosound 2 (Beosound A9 5th Gen & Beosound 2 3rd Gen).

These two products, indispensable to Bang & Olufsen's portfolio, are available in new Black Anthracite, Gold Tone, and Natural colors. In addition, with the integration of Bang & Olufsen's Mozart software platform, a cross-generational home audio setup becomes possible, and they join Bang & Olufsen's future-proof product lineup.

The Mozart platform, applied to the Beosound A9 5th Gen and the Beosound 2 3rd Gen, features software processing power and memory, allowing new functions, capacity, and connectivity features to be added in the future, with replaceable modules at its core. By swapping the module for the latest version, current home audio setups can be used together with products yet to be released, delivering an exceptional sound experience even as time goes by.

Michael Henriksson, Vice President of Product Marketing at Bang & Olufsen, said, "We look forward to a bright future for two of our most iconic home speakers," adding, "Timeless design is not simply a product built to be used for a long time. A design that captivates people for a long time and makes them feel proud to own it — that is what timeless design truly is."

The Beosound A9 5th Gen starts at 4,699,000 won (prices vary by color), and the Beosound 2 3rd Gen is priced at 4,299,000 won.

Meanwhile, Bang & Olufsen is a luxury audio brand founded in 1925 by Peter Bang and Svend Olufsen in Struer, Denmark. For a century, Bang & Olufsen has pushed the boundaries of audio technology and has consistently stood at the forefront of acoustic innovation. Today, every Bang & Olufsen product still boasts a unique combination of beautiful sound, timeless design, and unrivaled craftsmanship.