EL Enterprise has launched a showerhead filter and is now moving into full-scale market expansion of the 'Borel Ionite Filter Showerhead.'
The 'Borel Ionite Filter Showerhead' is a product with 99% antibacterial and sterilizing functions. It is a functional showerhead that first removes rust and suspended particles from tap water and eliminates harmful substances in the water through a ceramic filter made of inorganic Ionite and zeolite components, whose residual chlorine filtering and allergic inflammation improvement effects have been verified. The ionite ball, which can be used semi-permanently, contains anion-stabilized water that removes 606 kinds of bacteria and has a sterilizing effect strong enough to kill the Candida bacteria that cause female disorders. The water discharge section features a double spray-plate structure that generates fine bubbles, delivering water that is soft yet has high water pressure.
The 100% domestically produced 'Borel Ionite Filter Showerhead' comes in general-use, travel-use, and bidet-use versions depending on where it is used, and is classified by function into chlorine-removal (rust) and skin-improvement (removes atopy, minimizes skin trouble) types. In addition, Borel's exclusive fragrance capsules contain herbal extracts of rose, lemon, and wood scents, so that fragrant water helps relieve stress. At a time when interest in hygiene and health is higher than ever, the product is expected to receive a strong response from consumers.
In particular, EL Enterprise has completed development of a detachable filter system that can be installed together with the filter showerhead, and will release it in February. The products have been developed for various uses—showerheads, shower systems, kitchen use, and more—completing the full product lineup.
In addition, EL Enterprise plans to launch a 'Daily Disinfection Safety Kit'—consisting of the Borel filter showerhead, replacement filters, hand clean gel, clean mist, and disposable masks—through home shopping. EL Enterprise currently operates an online shopping mall where consumers can purchase products related to the Borel filter showerhead, and has strengthened consumer trust in after-sales service through its responsibility guarantee system. 031-434-9920
