Samsung Electronics has launched the 'Bespoke Cube Air' air purifier, which offers consumers a variety of choices to suit their tastes.
The 'Bespoke Cube Air' features not only differentiated air-purifying performance but also a Bespoke style that showcases Samsung Electronics' unique design originality. From design to functionality, it is characterized by carefully reflecting the diverse tastes of consumers.
The new product maintains the sleek cube design of the existing 'WindFree Cube' air purifier while adding a replaceable front panel that consumers can swap according to their preferences. The panels come in a total of eight options, combining two patterns—herringbone and stripe—with four colors: gray, beige, terracotta, and deep green. In particular, depending on the size of the indoor space, users can place a single unit on its own or combine two units for a customized setup. Placing it alongside a Bespoke Cube refrigerator allows for a coordinated interior look.
In addition, as consumer interest in hygiene grows, the 'Bespoke Cube Air' also incorporates three sterilization functions: △an electrical sterilization system that generates an electric field to sterilize 99% of bacteria captured in the dust-collecting filter; △an antibacterial dust-collecting filter made from zinc-oxide antibacterial fibers that suppresses 99.9% of bacterial growth within the filter even when the air purifier is not running; and △UV LED sterilization that sterilizes all the way to the edges of the fan, enabling hygienic use.
For the rapidly growing number of households with pets, Samsung Electronics is also releasing a Bespoke Cube Air 'Pet Care' model, equipped with an ultra-fine filter that intensively removes airborne pet hair and a deodorizing filter that effectively eliminates odors from waste and pet food.
The 'Bespoke Cube Air' will be sold first on Samsung.com starting with the 106㎡ model (a 53+53㎡ module) and will be available at online and offline stores nationwide from January. The product's factory price ranges from 1.3 to 1.4 million won depending on features and design. 1588-6084