Samsung Electronics is launching the new 'Kimchi Plus BESPOKE' 4-door refrigerator, featuring its 'BESPOKE' design.

Following the 'Kimchi Plus BESPOKE' 3-door and 1-door models introduced in June, Samsung Electronics has added a large-capacity premium model ahead of the kimchi-making season. As a result, the Samsung BESPOKE lineup has grown from 8 types to 9 types, expanding the range of choices available to consumers. With Kimchi Plus BESPOKE, consumers can select the material and color of the door panels to suit their taste and living space.

While the 3-door and 1-door models offer the advantage of 'Kitchen Fit,' allowing them to be installed like built-in units to match kitchen furniture, the 4-door model is a 'freestanding' type that provides a generous capacity of up to 584 liters. It has the same height as the freestanding-type BESPOKE 4-door refrigerator, allowing for a harmonious match.

The 'Kimchi Plus BESPOKE 4-door' has been upgraded not only in design but also in performance. Samsung Electronics has expanded its 'Precise Cooling Custom Storage' function—which keeps temperature deviation within ±0.3 degrees of the set temperature—beyond kimchi mode to a variety of modes, including refrigeration and freezing modes, meat and fish, and potatoes and bananas.

In addition, Samsung Kimchi Plus retains its own differentiated features: △a wide top compartment without a center divider on the uppermost shelf, allowing various ingredients to be stored by the box; △a 'Big Door Guard' on the inside of the door that can hold an entire 2-liter water bottle; and △Metal Cooling technology applied to all four sides—cover, ceiling, shelves, and drawers—to keep kimchi as crisp and flavorful as if stored underground in midwinter.

The 'Kimchi Plus BESPOKE 4-door' can be configured with panels in 7 colors, with a release price ranging from 2.8 million won to 6 million won.

Song Myung-ju, Vice President of Samsung Electronics' Digital Appliances Business, said, "With the addition of the Kimchi Plus 4-door model to the BESPOKE refrigerator lineup, consumers now have a wider range of choices," adding, "With the expansion of our Precise Cooling Custom Storage technology, this will be the ideal product for consumers who want to store not only kimchi but also a variety of ingredients even more freshly." 02-2255-0114