Samsung Electronics is presenting the grand-prize-winning entry from '#BESPOKE Rendezvous,' the design competition for its BESPOKE refrigerators, as an actual refrigerator panel.

Reflecting consumers' desire to apply designs that express their own tastes and individuality to refrigerator door panels, Samsung Electronics held the design competition from August to November 2019. Design professionals as well as ordinary consumers took part, with a total of 1,114 entries submitted, and the competition drew keen interest, with some 28,000 consumers participating in the open online vote.

Samsung Electronics is launching a BESPOKE refrigerator door panel that directly applies 'Floating Rings,' the grand-prize-winning work by artist Cho Kyung-min. 'Floating Rings' was selected as the grand-prize winner through evaluation by design experts and voting by consumers and influencers, thanks to its original technique and a pattern that feels both stable and refined.

'Floating Rings' is characterized by the use of a water-transfer printing technique, in which drops of paint are dripped one by one onto water to form hundreds of concentric circles that are then imprinted onto paper. Against a deep navy background, contrasting gold and gray tones layer rounded lines reminiscent of ripples on water, evoking a sense of calm and organic feeling at once and turning the kitchen space into something like a gallery.

The 'Floating Rings Edition Panel' is offered as a set applicable to the BESPOKE 4-Door refrigerator and the BESPOKE Kimchi Plus 3-Door, and is sold in a limited run of 30 sets. The price of the panel set is 1.2 million won based on the factory price.

Lee Dal-rae, Vice President of Samsung Electronics' Digital Appliances Business, said, "The Floating Rings Edition Panel, which applies the grand-prize winner of the BESPOKE design competition #BESPOKE Rendezvous, is significant in that it was born from the participation of consumers who want products that are true to themselves," adding, "We will continue to create a variety of venues for presenting BESPOKE designs that allow consumers to reflect their tastes and individuality." 02-2255-0114