Samsung Electronics has broadened consumer choice by launching ‘Essential White,’ a new color for its all-in-one washer-dryer, the ‘Bespoke AI Combo.’
To help consumers choose from a wider range of products to suit their tastes and interiors, Samsung Electronics has introduced the new ‘Essential White’ color, adding to the existing ▲Dark Silver Steel and ▲Satin Light Beige options. The ‘Bespoke AI Combo’ is an all-in-one washer-dryer that combines washing and drying functions into a single unit, and it is a flagship product that has widely established the ‘AI appliances = Samsung’ formula. It handles everything from washing to drying in one go without having to move the laundry, and its high-efficiency inverter heat pump delivers drying performance on par with a standalone dryer. In particular, its minimalist design saves approximately 40% of installation space compared with installing a washer and dryer separately.
Hwang Tae-hwan, Executive Vice President and Head of Samsung Electronics Korea, said, “The newly introduced Bespoke AI Combo in Essential White can make the atmosphere of a home even cleaner and more sophisticated,” adding, “With the Bespoke AI Combo, which broadens consumer choice, we will further expand our share of the all-in-one washer-dryer market.”
Meanwhile, the new product is an online-exclusive item sold on Samsung.com. In addition, an event is being held that offers 50,000 Samsung Electronics membership points to customers who verify their purchase of the ‘Bespoke AI Combo,’ and gives Persil Deep Clean Power Gel detergent to all customers who leave a purchase review. 02-2255-0114