DEWALT, the professional-grade premium power tool brand of Stanley Black & Decker Korea (CEO Hong Sung-wan), is partnering with Samsung Electronics—the first such collaboration in the tool industry—to launch ‘Mobile Accessories,’ a collaboration created exclusively for Samsung's 2024 flagship models.
The ‘Mobile Accessories’ line combines black and yellow, DEWALT's unmistakable signature brand colors, capturing the trendy and stylish sensibility of the younger generation. At the same time, its rugged, tough image reflects DEWALT's identity of ‘GUARANTEED TOUGH,’ and the company expects it to win strong support from its existing fan base. This collaboration with Samsung Electronics is notable as the first of its kind in the tool industry. In particular, the cases are made of polycarbonate—the same material used at actual construction and building sites—to protect devices even more securely from the everyday knocks and impacts of daily life, taking real users' satisfaction into account. The ‘Mobile Accessories’ line was introduced with cases exclusively for Samsung's 2024 flagship models—the Galaxy ‘Z Fold6,’ ‘Z Flip6,’ and ‘Galaxy Buds3/Buds3 Pro’—along with two exclusive bands for the ‘Galaxy Watch Ultra’ and ‘Galaxy Watch7.’ The ‘Galaxy Buds3/Buds3 Pro’ case also comes with a carabiner keyring sure to appeal to the younger generation's sensibility.
The new products are available at online stores such as Samsung.com, Gmarket, and 11st, as well as at Samsung Store offline locations. Prices are 77,000 won for the Galaxy Z Fold6 case, 66,000 won for the Galaxy Z Flip6 case, 99,000 won for the Galaxy Watch Ultra band, 66,000 won for the Galaxy Watch7 band, and 49,500 won each for the Galaxy Buds3/Buds3 Pro cases.
Hong Sung-wan, CEO of Stanley Black & Decker, said, “This year, as DEWALT marks its 100th anniversary, it is deeply meaningful to collaborate on mobile accessories for Samsung Electronics' flagship models, which are drawing high interest and expectations both at home and abroad,” adding, “These collaboration mobile accessories are made from the same highly durable materials used in DEWALT tool boxes, protecting devices from the everyday knocks and impacts of daily life and boosting user satisfaction.”
Meanwhile, to celebrate the launch of these new products, Samsung Electronics is offering discount coupons for exclusive accessories with purchases of the Galaxy Watch and Buds from July 24 through September 30, and from July 24 through the end of this year, customers who purchase and activate a Galaxy Z Fold6 or Z Flip6 will receive a 30% discount coupon that can be used toward smartphone accessories such as the collaboration cases. 02-3016-9200