The emotional value we place on the home is rising. The meaning of home is shifting from simply a place to rest into 'the place where we come closest to our true selves'—a space where we can focus on and immerse ourselves in who we are, free from anyone's interference. In line with this, 'Querencia,' which refers to a space that brings rest and comfort to a weary body and mind, is drawing attention as a new consumer trend. In 2018, Seoul Wallpaper's 'Ivy' captured this trend with a launch in three themes. As people's discernment and tastes have grown more defined, the 2018 duplex wallpaper 'Ivy' proposes 'Querencia'—a space of your own that genuinely reflects your personal taste, rather than one shaped by the awareness of others or by following trends.
Theme 1 Soft Minimal / A mood-lifting springtime space The home is where we begin and end each day, gathering the moments of our daily lives one by one. In a cozy space that feels as if bright, warm sunlight is streaming in, fabric wallpaper with vivid pops of color and lively accent pieces let you start each day anew. It pursues a relaxed style through bright, cheerful color matches in soft tones, and the vibrant color unfolding around the space adds a story to the home, creating a richer environment. A delicate and warm setting offers people a cozy, comfortable space and helps them find peace of mind. Within a lovely space that is bright and warms the heart, charming little touches naturally blend into every corner the eye can reach. It suggests creating a home that greets you warmly with a bright, cozy atmosphere that brings vitality to life—giving the colors a gentle change with an uncluttered sensibility, and completing a light, easy space for happy recharging even when you do nothing at all.
Theme 2 Trendy Modern / A stylish gallery completed by taste A clear, uncluttered space, stripped of the traces of daily living, offers the finest rest simply by being in it. Neatly arranged bedding and fragrant amenities provide comfort, while the unique colors of a boutique hotel add a sophisticated air, completing moments that feel like a refreshing tonic in life. Through modern tones, refined lines, and stylish color matches, it pursues harmony with the space. A sophisticated living space, concisely arranged with the aesthetics of restraint, adds a sense of comfort, and dramatic staging and refined taste make not only the home but the people in it look all the more attractive. A space that uses gray tones to create a modern mood while introducing change through deep hues and powerful tones becomes fresh inspiration with a sensibility different from an ordinary home. Sensuous spatial styling that adds artistic inspiration to everyday life, paired with the bold matching of deep, refined taste, completes the ultimate interior that brings a hotel's leisure into the home. It proposes a stylish retreat in the busy city center—one that transforms the ordinary space of daily life into a chic, gallery-like setting.
Theme 3 Organic Natural / A restful haven deep in the woods Wrapping yourself in a soft blanket and sipping a warm cup of tea sets the scene for finding life's ease. Influenced by the Kinfolk lifestyle, it pursues a nature-friendly, healthy everyday life. Natural-style fabric sofas, comfortable wooden furniture, and accents such as knit cushions come together to add a soft, warm feeling. The longer you live in it, the more its familiarity and comfort become a charm you never tire of; it avoids patterns and colors that tire the eyes, and pastel tones dressed in the colors of nature pursue a serene feel. Using neutral colors to create a relaxed atmosphere, it employs matte materials and patterns that bring nature's textures to life, completing a space that flows naturally rather than artificially. In naturalistic colors where you can feel the sunlight of nature, warm accents including solid-wood furniture add a sense of stability throughout the home. The closer you draw to nature, the more the feelings of nature's colors bring stability to your life, offering value beyond mere healing. With an organic style of relaxed mood, it proposes a slow life that is unhurried yet full of charm. 02-763-5100