SIDIZ, the specialized chair brand of the FURSYS Group, is offering the 'BTS | SIDIZ Special Collection'—created in collaboration with global superstars BTS—in limited quantities through the official SIDIZ Naver Store.
The BTS | SIDIZ Special Collection was conceived to bring the positive energy unique to BTS, who convey empathy and comfort to people through music, to SIDIZ chairs, cheering on the many consumers' experiences spent seated. Carrying the message of loving yourself and supporting every moment spent seated on the way to a better life, the collection was built around the theme 'LOVE YOURSELF, LOVE YOUR LIFE.'
Three music themes from BTS—'DNA,' 'Boy With Luv (Feat. Halsey),' and 'Dynamite'—were applied to two products, the casual desk chair △LINIE and the mobile stool △FUNGUS MOVE, while the 'Butter' theme was applied to the portable chair △OLLY, spotlighting the value of a chair that accompanies every part of daily life—working, resting, and having fun.
'LINIE' and 'FUNGUS MOVE' are released in a variety of colors, from a cozy ivory to a purple that adds vitality to any interior. Their design is further refined with artwork that turns the lyrics of Dynamite into graphics, along with charming motifs such as the universe, hearts, and flowers. OLLY, a portable chair well suited for outdoor activities, features a design applying the logo of BTS's music 'Butter' and comes in two colors, yellow and gray.
Meanwhile, a pop-up store where visitors could experience the BTS | SIDIZ Special Collection firsthand was held through May 15 as a stylish, MZ-generation-targeted space inside 'Seongsu Yeonbang,' a complex cultural venue in Seongsu-dong, Seongdong-gu, Seoul.
A SIDIZ representative said, "Just as the sincere message running through BTS's music gives everyone strength, we hope these collaboration products will also offer encouragement and hope to everyone who spends a great deal of time seated," adding, "We hope you'll experience the many charms of these chairs reimagined through the theme of BTS's music."