Sidiz Relaunches ‘EGA’ and ‘BUTTON’

Sidiz (CEO Lee Sang-bae), the chair specialist brand of the Fursys Group, has relaunched its versatile all-day chairs ‘EGA’ and ‘BUTTON.’

EGA and BUTTON are multi-purpose interior chairs that help create lifestyle spaces for every part of daily life, from dining and working to relaxing. In line with the home trend of using household tables—once mainly reserved for dining—for a variety of purposes, the chairs combine styling elements with functionality. In particular, the harmonious blend of mix-and-match, which adds accents by combining designs, colors, and materials, with mid-century style completes a stylish interior in any space, whether a studio apartment, dining area, or living room.

EGA achieves ergonomic lines that fit the body perfectly, offering both comfort and aesthetic appeal. Its U-shaped shell, with the center of the upper backrest left open, is fitted with breathable and flexible ‘Climaflex’ sponge that gently supports and cradles the back, keeping you cozy even after long hours of sitting. For materials, one type of synthetic leather has been added to four types of fabric with basic water-repellent functionality, broadening the choices for customers concerned about staining.

BUTTON, distinguished by its natural curved lines, keeps only the essential design elements to add a simple, minimal touch. The cushioning specifications for the backrest and seat can be selected according to the interior or usage, and the back cushion is also detachable. The backrest is made of a highly elastic material that smoothly absorbs movement when you lean back and flexibly responds when you change posture, reducing strain on the body. The frame color and fabric color each come in two options, so you can choose according to your taste.

In addition, EGA and BUTTON both offer a lift-up specification—featuring easy height adjustment and swiveling—alongside the standard leg specification typically considered for dining chairs. With its slim and refined lower design, the lift-up specification adds aesthetic appeal as an interior chair, and it allows left-right swiveling while seated to expand your range of movement. You can also choose between two options depending on your lifestyle: a ‘caster specification’ for easy mobility and a ‘glide specification’ for easy styling.

Until the end of November, Sidiz will give a coffee gifticon to everyone who purchases the EGA or BUTTON on 29CM and then posts a review on Instagram with the required hashtags. Ten of the best reviewers on Instagram and 29CM will also receive a department store gift certificate worth 30,000 won.

Sidiz explained that EGA and BUTTON are multi-purpose interior chairs newly relaunched under the ‘all-day chair’ concept, in line with the lifestyle trend of engaging in various activities at home such as working remotely, home cafés, and home camping, adding that their design elements and functionality have been upgraded so that multiple activities can be enjoyed in a single space, delivering an even more special sense of usability.