Shinmyung Maru Co., Ltd. (CEO Kwon Hyuk-tae), the official domestic distributor of Belgium's Quick-Step flooring, is establishing itself as the leading brand of 100% waterproof flooring that perfectly overcomes the moisture vulnerability of hardwood flooring. Shinmyung Maru announced the launch of ‘AMATO’ and ‘CALA’, new additions to the ‘Parquet’ line—the first hardwood flooring capable of everyday water resistance among the Quick-Step product range from Belgium's UNILIN, which the company exclusively supplies in Korea.
The biggest drawback of costly hardwood flooring has long been its vulnerability to moisture, a shortcoming pronounced enough to spur growing interest in flooring alternatives. However, the alternatives on offer often fell short of hardwood's texture and color, and in many cases were not fully waterproof, leaving consumers uneasy no matter which option they chose.
Against this backdrop, Shinmyung Maru is drawing attention by launching hardwood flooring that, despite being made of natural materials, incorporates Quick-Step's outstanding technology to achieve 100% waterproofing. The Quick-Step lineup consists of △Hybrid flooring △Parquet flooring △Alpha Vinyl (LVT), and among these, Parquet flooring is the first hardwood flooring capable of everyday water resistance. As a product that minimizes issues such as discoloration, lifting, and rotting, it enjoys very high satisfaction even among consumers who prefer hardwood flooring. Under the slogan ‘Wood For Life’, the ‘Easy To Clean’ process and ‘Surface & Edge Protect+’ technology are applied to protect both the surface and the edges of the flooring from dust and contaminants. The first product introduced in Korea was ‘CASCADA’, an eco-friendly hardwood flooring capable not only of everyday water resistance but also of 100% waterproofing. It is distinguished by its wide range of colors.
The newly launched AMATO and CALA are likewise 100% waterproof products, just like CASCADA. With their superior waterproofing, surface strength, and resistance to contaminants seeping in, Quick-Step's hardwood flooring is expected to be a highly satisfying choice for consumers who previously had to give up on hardwood flooring due to discoloration or warping. In particular, the newly introduced CALA, catering to the domestic preference for wide-plank flooring, is a 220㎜ wide-plank hardwood floor. Launched alongside the 145㎜ AMATO, it broadens the range of choices so that the flooring can blend freely into premium residential and commercial spaces alike.
Kwon Hyuk-tae, CEO of Shinmyung Maru, said, “This newly launched Quick-Step hardwood flooring, which achieves full 100% waterproofing, is an innovative product that will let consumers appreciate the value of premium hardwood flooring through its satisfying range of sizes and colors as well as its excellent functionality, durability, and eco-friendliness,” adding, “It will be the best choice for a comfortable and happy daily life—free from having to be careful every day and worry about the floor.”
Meanwhile, the Quick-Step Hybrid flooring that Shinmyung Maru imports, distributes, and installs is a 100% waterproof floor that is perfectly waterproofed down to the seams. Praised as an upgraded, innovative product delivering eco-friendliness as well as excellent functionality and durability, it is becoming an alternative to hardwood flooring. Quick-Step Alpha Vinyl is an eco-friendly flooring produced entirely from 100% PET bottles to minimize environmental pollution. It not only features a unique soft layer to create a soft feel, but also minimizes inter-floor noise through a special foam-material Underlay that absorbs low-frequency sound. In addition, its special press bevel and Hydroseal technology make it 100% waterproof, so it can be used in a variety of spaces such as bathrooms, restrooms, and balconies. 02-537-6875
▲ CALA (CLA7606) installed in a kitchen and living room
▲ AMATO
▲ CALA