Korea's finest hybrid sink bowl, 'Calm:Forte,' is being reborn as a standalone brand.
Backjo Sink, a specialized manufacturer of stainless steel sink bowls, is launching its top-of-the-line sink bowls under the independent brand 'Calm:Forte' to enter the ultra-high-end premium market. This strategy aims to proactively meet consumers' ever-rising expectations and to secure a diverse customer base through the launch of a high-end brand that offers both function and design.
The brand name 'Calm:Forte,' meaning 'calm yet strong (Forte),' combines cutting-edge technology with a sink bowl of modern yet elegant square design. Building on a triple special pad—an upgrade from the conventional quiet pad—to reduce dishwashing noise, its Quiet function comes as standard, along with a special, scratch-resistant material given a double embossing treatment. On top of this, a Goni Clearing coating is added to prevent staining from both dish detergent and food residue, keeping the sink bowl clean throughout all four seasons. It was also selected for the 2020 Good Design (GD) award, earning recognition for its aesthetic beauty, practicality, and design philosophy.
The 'Calm:Forte' product lineup comprises a total of 10 models: 6 handmade products (550, 630, 730, 830, 900, 950) and 4 press-produced products (540, 800, 860, 960). The handmade line is crafted 100% by hand by skilled technicians with over 30 years of experience, in a limited production of 200 units per month. Its precise 5R corner treatment—just wide enough to fit a finger—showcases the appeal of an original square sink bowl. The press-produced line, meanwhile, uses top-tier press-forming technology to create 20R corners that not only make cleaning easy but also express the refinement of a square sink bowl. Going on full-scale sale from January, 'Calm:Forte' targets the ultra-high-end premium interior market that is booming around the Gangnam redevelopment market as well as luxury homes and villa construction. While imported sink bowl brands currently dominate, Backjo Sink plans to actively enter the market with its high competitiveness in design, technology, and more—strengths recognized in the global market.
A Backjo Sink representative said, "Through the launch of this new brand, we will contribute to elevating the kitchen prestige of consumers who pursue a differentiated lifestyle," adding, "We expect it to establish itself as a top-tier sink bowl brand on par with the popular Backjo Sink brand through active marketing and sales activities." 02-929-4443
