As customization options that reflect consumers' personal tastes gain attention in the furniture market as well, the 'Sealy by Cho Hee-sun' frame unveiled by Sealy Bed is drawing attention.
Sealy Bed (CEO Yoon Jong-hyo) has collaborated with space designer Cho Hee-sun to launch a bed frame that users can assemble however they wish. Designer Cho Hee-sun is a leading expert in Korea's living trends, running the interior design firm 'By Cho Hee-sun' and proposing a wide range of space designs. Through this collaboration, Sealy Bed has applied flexible custom options rarely seen in the existing furniture market, broadening the range of consumer choices. The biggest feature of the newly unveiled 'Sealy by Cho Hee-sun' frame is that colors and sizes can be freely combined. Centered on the base frame, up to 14 panels measuring 20 cm wide can be added to the left and right, and the panel colors can be arranged as desired. The panels come in a total of six colors — ▲Gray ▲Beige ▲Brown ▲Yellow ▲Water Green ▲Forest — allowing for a natural yet sophisticated atmosphere.
Practical details also catch the eye. The panels use premium Italian fabric with everyday water-resistant and stain-resistant functions for easy maintenance, and a lighting option can be added to make the bedroom feel even cozier. The lighting can be adjusted to various angles and includes a USB charging port, offering strengths in functionality as well. The new 'Sealy by Cho Hee-sun' frame can be applied to Queen (Q), King (K), and California King (CK) size mattresses, and is available at Sealy Bed department store outlets and official retailers nationwide.
Kim Jung-min, Managing Director of Marketing at Sealy Bed, said, "Interest in products that combine both individuality and practicality is growing by the day," adding, "The new Sealy by Cho Hee-sun frame is a product designed to reflect this trend, and it will help create a more distinctive bedroom space."
Meanwhile, Sealy Bed, a global mattress brand with 144 years of heritage, ensures that consumers can purchase its products with confidence through strict raw-material management and radon-safe product certification across its entire lineup. 1588-7703