'Artist Collaboration Pillow Covers'

TEMPUR, the Danish premium mattress brand, is rolling out its 'TEMPUR, Bringing Denmark Home Part 3' project, unveiling 'two pillow covers inspired by Danish fairy tales' created in collaboration with illustrator Koo Ye-ju.

The 'TEMPUR, Bringing Denmark Home' project was conceived to convey the lyrical beauty and cozy sensibility of Denmark, TEMPUR's home country. Following its first collaboration with the artist 'Nanan' in May of last year and a collaboration with artist Kwak Myung-ju in December, this marks the third installment of the project.

Koo Ye-ju, the illustrator behind this project, is a popular artist beloved especially among the MZ generation for her vivid colors and fairy-tale-style artwork.

The 'TEMPUR X Koo Ye-ju Pillow Covers' were created by reinterpreting 'The Little Match Girl' and 'Thumbelina,' signature works by the Danish fairy-tale author Andersen. The products are named △Match Girl, referring to the little match girl, and △Thumbelina, and the fairy-tale endings have been reimagined out of a wish to cheer on their small and delicate protagonists.

First, 'Match Girl' depicts the little match girl sleeping soundly inside a cozy matchbox, carrying a hopeful message that she will welcome a warm spring. 'Thumbelina' illustrates the message that Thumbelina finds ample rest within the flower bud where she was born and will overcome her ordeals by standing up to the menacing villains. Both protagonists are portrayed recharging their energy in a safe space, and the reinterpretation of these works into happy endings stands out.

The 'TEMPUR X Koo Ye-ju Pillow Covers' can be received—one of the two designs of your choice—when you purchase a 'TEMPUR Original Pillow' on the official TEMPUR website starting June 11.

In addition, the 'Thumbelina' pillow cover can be purchased on its own from 'Aidleun,' a social venture that provides art education to children and sells pattern-design products based on their ideas. All proceeds from the TEMPUR 'Thumbelina' pillow covers sold through Aidleun will be used for the art education of children cared for at community child centers.