Interstellar, which operates the premium lifestyle commerce platform 'ALLETS,' announced the launch of 'GET IDEAS,' a feature that lets users purchase the living items they want directly while viewing interior photos of living rooms, kitchens, and more.
Users can draw interior inspiration from photos of spaces they want to emulate and purchase the products they want in a single step. In particular, when a user selects a product, similar-style items in addition to that product are recommended by price range.
An Interstellar official said, "Previously, users would look at an interior photo, search for the item again on a portal site, compare prices across various shopping malls, and then decide to buy. With GET IDEAS, everything happens at once, improving user convenience and shortening the time it takes to make a purchase."
In connection with this, 'ALLETS CLUB,' a community exclusively for premium customers, was launched on ALLETS last month. Only customers who have spent 5 million won or more over the past six months can join 'ALLETS CLUB.' At 'ALLETS CLUB,' members can purchase a variety of artworks by artists such as Yayoi Kusama and Damien Hirst through a bidding format in which the buyer proposes the price directly. Luxury furniture can also be purchased by entering a raffle that offers a 70% discount.
An Interstellar official said, "Because we introduce unique items that are hard to find in Korea at special discount prices, the number of visits by trendsetters is increasing rapidly." Interstellar plans to add a C2C feature in the future that allows members to trade directly with one another.
Park Sung-hye, CEO of Interstellar, said, "We live in an era where commerce must go beyond simply being a market for buying and selling goods to deliver added value such as stories and information to customers," adding, "We have newly unveiled GET IDEAS to deliver the value that customers want through content." 02-6958-7951