PATRA (CEO Han Sang-guk), a global chair specialist, has launched a new color, 'Sand Black,' for its children's chair 'Gemini' under its online brand Saenghwaljieum.
'Gemini' is a growth-adjustable chair researched and developed by PATRA, and it is a best seller ranked No. 1 in sales in Saenghwaljieum's children's chair category. In particular, the 'Four Leg (4LEG)' type has been patented for its function that lets you adjust the height by turning the chair's feet and adjust the seat depth by pushing the backrest. As a result, its key feature is that children from the lower to the upper grades of elementary school can sit comfortably by adjusting the chair's height and the backrest depth. A swivel type, like an ordinary office chair, is also available for sale.
Generally, children's products are thought to mainly come in bright primary colors or in colors such as pink and blue, but PATRA already recorded high sales last year by launching a 'Sand Beige' color in line with the comfort-core trend. This time, reflecting demand for children's chairs in neutral colors, it has launched 'Sand Black,' a dark gray tone that is easier to maintain. The company explained that 'Gemini Sand Black,' with its calm black color, is expected to meet the demand of customers who want a modern interior even in a child's room. Lee Chan-gyu, head of PATRA's Online Business Division, said, "PATRA continues to propose products that can bring greater satisfaction by studying our customers' lives," adding, "As Gemini is a hit item proven by countless satisfied user reviews, we launched the Sand Black color for customers who want calm colors in children's products as well, in step with the changing home interior trends."
Meanwhile, to commemorate the launch of the 'Gemini Sand Black' color, the Saenghwaljieum online mall is holding an 'Initial Embroidery Patch' giveaway event. Every applicant who leaves a message when purchasing by the 29th will receive five alphabet embroidery patches that can be attached to the cover through heat treatment. 1899-2609