Launch of the ‘Elite Built-in Water Purifier’

Coway has launched the ‘Elite Built-in Water Purifier,’ which incorporates all of consumers’ demands for built-in water purifiers.

The ‘Coway Elite Built-in Water Purifier’ is a product that meticulously analyzes the usage patterns of consumers who use built-in water purifiers, delivering every element—kitchen space utilization, interior design, hygiene management, and ease of use—to a high level of refinement from the user’s perspective. The new product features a built-in structure in which the main body is installed beneath the sink and only a slim faucet is exposed above, allowing the kitchen space to be used far more spaciously. In addition, the faucet, which rotates 180 degrees, lets users draw water from any position without spatial constraints, adding to convenience. Furthermore, with user convenience in mind, the hot-water temperature setting and customized dispensing functions have been improved.

Hygiene management has also been reinforced. A high-temperature sterilization function is applied to periodically sterilize the waterway through which water passes, always providing clean water, and it has been verified to have a sterilization effect of over 99.9% against E. coli, Pseudomonas aeruginosa, and Staphylococcus aureus, raising confidence in hygiene. On top of this, it is equipped with a Nano Trap filter system that removes not only viruses and bacteria but even microplastics, always providing fresh water, and it earned the Grand Gold, the highest grade in the Korea International Sommelier Association’s Water Taste Quality (WTQ) certification, gaining recognition for its outstanding water taste as well.

In addition, the ‘Elite Built-in Water Purifier’ has been released in four stylish colors that suit any kitchen: Pebble Gray, Quartz Brown, Iron Silver, and Icy Blue.

A Coway official said, “The Elite Built-in Water Purifier is a product that captures, to a high level of refinement, all the elements built-in water purifier users desire—space utilization, kitchen interior design, hygiene management, and ease of use.” 1588-5200