SK Magic has launched a new air purifier. A key feature of this new product is its 'detachable washable' structure—the first in Korea to allow even the fan to be washed—so the product can always be kept hygienically maintained.
In addition, it is equipped with a two-stage clean pop-up system that automatically adjusts the height of the air outlet according to the level of air pollution, as well as an air-quality light feature with four colors, allowing you to check the air quality and the product's operating status from a distance. This product series was also recognized for its design originality, winning a Good Design Award this year. Its interior design appeal is enhanced by an intuitive tower shape that pursues understated aesthetics, a floating design at the air outlet featuring the air-quality light, and a sophisticated, modern stripe pattern, while its three-color lineup broadens the range of choices to suit consumer tastes. The filter—the heart of any air purifier—has also been upgraded a step further in performance. Its '8-Stage All-in-One Plus Filter' removes 99% of even ultrafine dust. It also intensively manages substances that cause atopic dermatitis and sick-house syndrome, as well as bacteria, viruses, and mold, along with various harmful gases and everyday odors. Furthermore, by switching to a dedicated pet filter, it can also be used as a pet air purifier, effectively removing everything from fur and dust from pets to various harmful gases such as ammonia and acetaldehyde, the main substances responsible for litter-box odors. Another advantage is its eco-friendly design, which allows spent filters to be folded in half for disposal. In addition, it now features a 'rotating circulation clean mode' with adjustable airflow direction and an 'intensive clean mode' that can target specific polluted areas.
Beyond this, it offers cutting-edge convenience features such as the 'AI Autonomous Clean System,' which collects and analyzes air conditions on its own to always deliver the best air quality, and 'Super Surround,' which links multiple air purifiers simultaneously to quickly clean an entire space.
Meanwhile, the new product is available for both rental and one-time purchase. To celebrate the launch, SK Magic is also running a promotion offering a 15% discount on rental fees through this December. 1600-1661