Woojin Homesense Co., Ltd., a specialized manufacturer of premium bathroom accessories, has set out to secure differentiated competitiveness with functional bathroom products that enhance both convenience and design.
Woojin Homesense recently launched its multi-functional recessed toilet paper holder (WJ-NEW900), marking the start of its drive to expand its lineup of functional products. The toilet paper holder unveiled this time is a premium product installed recessed into the wall, doubling down on convenience and functional design compared with the existing toilet-paper-holder-plus-magazine-rack design. With the product, you can simply place a roll of toilet paper inside the front door, which opens and closes with one touch, and use the paper with stability. Rather than a hanging method, convenience is improved by simply resting the roll in place. In addition, the top section features a mobile phone holder for safely storing your phone, and a storage compartment (secret box) designed into the upper part of the door lets you keep items such as emergency sanitary pads, adding to its convenience. The product's finish is a metal design in which a hairline pattern creates a sophisticated atmosphere, helping to elevate the overall quality of the bathroom interior.
CEO Woo Gwan-sik explained, “The domestic bathroom accessory market suffers from intensifying low-price competition due to the influx of Chinese products and low barriers to entry, making it difficult to continuously expand profits,” adding, “It has become important to secure potential growth momentum through the development of differentiated products that consider functionality as well as design and convenience.” In addition to its existing bathroom accessories, Woojin Homesense has been expanding its range of single bathroom products such as recessed toilet paper holders, magazine racks, and corner shelves, and since last year it has been developing bathroom products with added functionality in earnest. Products that will add convenience to bathroom life, such as a mobile phone sterilizer and a toilet sterilizing function, are slated for sequential release.
Founded in 1989, Woojin Homesense is a company leading the domestic premium bathroom accessory market, supplying its products to 60 dealerships nationwide as well as to construction firms and government offices, and it carries out OEM production of accessories for leading major domestic bathroom companies. Through its in-house design brands ‘Lixense’ and ‘VELUCE,’ Woojin Homesense supplies premium bathroom accessories, and it has solidified its dominant position as a premium product within the market through superior design and quality stabilization.
Bathroom accessories are important finishing materials that enhance the completeness of a bathroom interior—so much so that they can be called the finishing touch of the bathroom space. This is also why housing construction companies upgrade their bathroom accessories to reflect the characteristics of their brands.
CEO Woo Gwan-sik stated, “The consideration given to convenience and functional design in bathroom products can ultimately be an important factor in raising the level of consumer awareness,” adding, “Woojin Homesense plans to continuously launch new functional products with the attitude of a ‘pioneer’ in developing bathroom products of a new concept.” 031-907-4048