Charles Furniture (CEO Kang Dong-hyuk), a solid-wood furniture brand, has launched the ‘Palette’ collection, a bespoke color furniture line that can be custom-made in the colors and patterns of the user’s choice.
The Palette collection is Charles Furniture’s bespoke color furniture lineup, designed on the foundation of the ‘mid-century modern style’ of medieval Northern Europe—the golden age of furniture—and offering custom design orders tailored to the user’s taste using a total of 29 different colors and patterns.
The Palette collection comprises a lineup of 14 different storage furniture pieces, including desks and bookshelves, vanities, and display cabinets. Each individual product presents mid-century modern style furniture that stands out for its unique analog-inspired design and vintage details such as antique decorative accents.
Kang Dong-hyuk, CEO of Charles Furniture, said, “We introduced customizable vintage color furniture to meet the diverse consumer demand for home decorating, which has grown since COVID-19, in addition to vintage furniture and the mid-century modern style that are recent design trends.”
To express a retro sensibility, the Palette collection uses low-saturation paints with a sense of weight, along with wallpaper and fabrics featuring unique patterns.
In particular, the ‘Dunn-Edwards Paint’ used in the Palette collection is the world’s first to earn the EG-FREE mark (no toxic solvents used); it is an eco-friendly paint that is free not only of VOCs (volatile organic compounds) but also of toxicity, characterized by excellent durability and a sophisticated color tone.
The Palette collection’s prices range from the 1 million to 2 million won level. Various storage cabinets, including living room cabinets, are in the 1.4 million to 1.8 million won range, while bulkier bookshelves, desks, and display cabinets are priced from 1.8 million to 2.6 million won.
Meanwhile, Charles Furniture is running various events to mark the launch of its new products. July is the month of Charles Furniture’s 10th anniversary, and in line with the launch of the Palette collection, a 5% discount event will run throughout the month of July, with customers who visit Charles Furniture showrooms nationwide receiving an additional 3% discount on all products, including the Palette collection.
In addition, the company plans to recruit a ‘Palette New Product Experience Group’ to try out the new products firsthand and share product-related information. Charles Furniture is also holding a 10th-anniversary Instagram showroom-visit event, and further details about the events can be found on the Charles Furniture website.
Meanwhile, Charles Furniture is a design furniture brand that handles the entire process in-house, from solid-wood furniture design to manufacturing, distribution, and sales. It selects everything from solid-wood materials to finishing materials according to strict standards and continually presents furniture across a variety of lines. Recently, along with a renewal of its Paju showroom, it unveiled its second brand, the ‘Rose Mansion Showroom,’ strengthening its foundations and expanding its scale into the mid- to low-price market.